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  • Essay / Market Research and Target Market - 2090

    Market Research and Target MarketI need to write an introduction explaining the type of business/organization my client has started, the business problems they are facing and the goals and objectives salespeople.I will hold a meeting with my clientDiscuss with the clientMy client may not be willing to discuss the marketing plan.I will explain the objectives of the marketing campaign and how it will help the company achieve its objectives.I will use the internet and textbooks.20 20 researchI will identify the target market and explain to the client. I will also discuss other potential market methods. I will carry out a questionnaire. Discuss other potential market research methods. I will interview a store owner to find out their goals and objectives. Documentary research - use of the Internet. www.barnsley.gov.uk I will need to ensure that the questions asked are appropriate. I will present the results of my research to my client using graphs. and graphsI will use the information I collected in the questionnaire. I will discuss what needs to be considered regarding location, target market and pricing. The target market can be varied. I will discuss three options that my client could use to promote their product. I will use information on promotion and advertising, as well as the effects of legal constraints. . I will achieve this by using the Internet, my own knowledge and working on advertising and promotion methods in the workbooks. the marketing plan.IntroductionMy client asked me to conduct market research to find out who his company's target market is. My client's business is a sole proprietorship. A sole trader is when only one person owns the business. My client is still able to employ other people, but they