Abstract The exchange of goods and services for money has become essential in our world. On every street corner, someone runs a business. While the basic understanding of business is trade between two or more people when each party wants something from the other. In the most common case, this would be certain goods and services in exchange for money. Living in such a highly competitive world and knowing how to communicate well with suppliers, stakeholders and customers is what separates a good business from a bad business. In fact, employers and employees who understand the fundamentals of business communication will be able to start their business or career with an advantage that most businesses do not have today. Business communication is the process of transmitting information and thoughts between different parts of an organization as well as with associated people from outside the organization, such as customers, investors or suppliers ( Thomson, 2011). Good business communication would be that the ideas and messages sent are clear and easy to understand by everyone inside and outside an organization, which means that choosing the right words is extremely important to powerful business communication (Thomson, 2011). Having the ability to use communication to one's advantage is a powerful career filter that will make Pegasus Inc. products more marketable regardless of the economic climate (Guffey & Loewy, 2012, p. 2). Indeed, “communication skills are essential to effective placement, performance, career advancement and organizational success.” (Guffey & Loewy, 2012, p. 3) The omnipresence of the Internet and information technologies over the past two decades has transformed the world to be more middle of paper....... Proposal for value. [Online] Available at: http://www.investopedia.com/terms/v/valueproposition.asp [Accessed April 2, 2014]. SenQ, 2007. About SenQ. [Online] Available at: http://www.senq.com.my/about/[Accessed April 2, 2014]. Strategic Marketing Team, 2014. What Does the Marketing Team Do?. [Online] Available at: https://www.dur.ac.uk/communications.office/marketing/activity/[Accessed 3 April 2014].Thomson, S., 2011. Definition of marketing communication. [Online] Available at: http://www.streetdirectory.com/etoday/definition-of-business-communication-jejuf.html [Accessed April 2, 2014]. Zenios, S. et al., 2009. 5.9 Competitive Advantage and Business Strategy. [Online] Available at: http://www.stanford.edu/group/biodesign/cgi-bin/ebiodesign/index.php/development-strategy/competitive-advantage-and-business-strategy-menu [Consulted on 3 april 2014].