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  • Essay / Social Media Essay - 747

    Social Media NetworksWith the advent of the digital age and the rise of social media, social media has exploded. With the development of the Internet, a large number of social networks used for communication have emerged. There is no doubt that social media is a new phenomenon and has radically changed our global and local communications. Social networking sites that are synonymous with the term "social media" are defined as "web services that allow an individual to (1) construct variations of a public or private profile with a system, (2) articulate a list of users with whom they are connected and (3) view and browse their list with their common users (Lasora, Lewis and Holton, 2011). With the rise and constant addition of social media such as blogs, Facebook, Twitter, Flickr and Youtube, the information obtained keeps users constantly and frequently connected, interacting with each other. In real time, they share ideas, files, images and messages, allowing them to participate in a free flow of information. Compared to earlier modes of communication, this method is faster and more efficient.Social Media Among HBCU StudentsAt today's historically black colleges and universities, students use social media as a way of life. For educators, they are very tech savvy and tend to be visual learners (Bracy, Bevill, and Roach). Millennials (also known as Millennials, Generation D, Internet Generation, Digital Natives, Echo Boomers, and Nexters) prioritize instant gratification, are highly demanding, and rely on anything technical (Bracy, Bevill and Roach). Students embrace diversity, are more globally focused, and more socially responsible than previous generations. As such, the social self...... middle of article......olton, 2011).Research QuestionsWith its many functions, many can cite the primary uses and gratifications found on Twitter. As the literature review shows, people can use Twitter for a variety of reasons and potentially receive many gratifications, including microblogging, information seeking and dissemination, news reporting, maintaining relationships, and networking social. The first research question determines which functions of Twitter are most used by its users. A1: How do Twitter users use its features? The second and third questions explore the gratifications sought and obtained through Twitter. R2: What are the perceived gratifications sought by Twitter? Twitter users?R3: What gratifications are obtained by Twitter users?Literature and research show the ability to obtain gratification through communication media, such as Twitter.