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  • Essay / Yma Puma Case Study - 1623

    (2014). Analyze unethical advertisements and review ethical business practices. Saint Joseph's University HSB Undergraduate Business Ethics Paper Competition. Retrieved from https://www.sju.edu/int/academics/centers/arrupe/pdf/Undergrad%20Spring%202014%20-%203rd%20Place Hays, CL (January 1, 2005). Coke is testing a sales unit that can increase prices in hot weather. Retrieved from http://www.ssc.wisc.edu/~scholz/Teaching_101/coke-vend.pdf Resnick, D.B. (2011, May 1). What is ethics in research and why is it important? National Institute of Environmental Health Services. Retrieved from http://www.niehs.nih.gov/research/resources/bioethics/whatis/ Tuttle, B. (2013, April 9). The 5 big mistakes that led to Ron Johnson's ouster at JC Penney. TIME. Retrieved from http://business.time.com/2013/04/09/the-5-big-mistakes-that-led-to-ron-johnsons-ouster-at-jc-penney/Urbany, JE (2001) . Justifying Profitable Pricing, Journal of Product & Brand Management, 10(3), p. 141–159 Velasquez, M., Andre, C., Shanks, T., J., S., and Meyer, M. J. (1996). Thinking Ethically: A Framework for Moral Decision Making. Ethical Issues, 7(1). Retrieved from