Motivation in BusinessThesis: Members of an organization can be effectively motivated by the leaders of the organizationMotivation StylesMotivation is the ultimate goal of business management and the subject of several seminars, books and videos. Generating the emotional energy of frontline workers is the most difficult challenge facing leaders of organizations around the world. This is a difficult task because “most frontline employees work for a regular salary and nothing more; they never have an emotional connection with their employers, much less care about the long-term performance of the company. (Katzenbach) By following the principles employed by successful organizations, organizational members can be effectively motivated by their leaders. One method for inserting motivation into the lives of organizational members is to use what Katzenbach and Santamaria explore in their Harvard Business Review article, the “mission, values, and pride” approach to an emotionally engaged workforce. and efficient. It is a system in which emotional energy is generated through mutual trust, collective pride and self-discipline. Employees are generally proud of their organization's aspirations, achievements and heritage; they share its values. This method is typical of the United States Marine Corps, 3M and the New York City Ballet. A second method is to define transparent performance measures and standards and have clear monitoring of results. This promotes deeper organization ...