Union renewal depends largely on increased member participation, the generation and maintenance of strong collective identities, and the mobilization of union resources. It has further been argued that collective identities are not given, but constructed and sustained by the narrative framework and engagement of individuals. These processes have highlighted the importance of union leaders' ability to build and maintain workers' collective identity and interests through strategies to expand the relevance of unionism. In an age where working-class collectivism is in decline, the pertinent question is to what extent is this possible? According to Muckenberger (1995), the decline of unionism in terms of density and the importance of unions as socio-political actors are often interpreted as representing the decline of worker collectivism. The assumption underlying the decline of literature has been the ascendancy of individualization over collectivism. There is a sociocultural transformation in which the working-class values ​​of collectivism have given way to more individualistic orientations (Hyman 1999). Unions were once built on pre-existing solidarities such as the principle of collective identity that predated capitalist labor relations. The collective experience at work was complemented by domestic life through shared recreational, cultural and religious activities in close proximity. In short, the union was an institution embedded in an encompassing social landscape (Hyman 2002). The shift from collectivism to individualism is the result of growth in wealth, skill levels, and geographic mobility, which allows acquisitive individualism to override collective interests (Brown 1990). It was quite... middle of paper... a national labor center representative of Malaysia's trade unions, it is in the process of redefining itself as a serious political player in light of the new opening, with an aggregation broader political and social interests. This research aims to examine how MTUC union leaders will construct their identity and organization and reshape Malaysian workers' views on the nature of trade unionism. In conclusion, it is argued that structural factors such as the level of employment and the legal frameworks of industrial relations create more or less favorable conditions for the collectivization of workers. However, they may not themselves generate worker collectivism, since collective identities are not given, but constructed and supported by the narrative framing and engagement of individuals by union leaders and activists..