Describe how the company is trying to improve its social, environmental and financial sustainability. Ikea is trying to improve its sustainability in several ways. By improving their corporate image by achieving great efficiencies in social, environmental and financial adequacy, they are able to improve their sustainability with the following factors. In 2012, Ikea was the world's largest furniture retailer, where it announced "People & Planet Positive". it is an initiative to make sustainability a household word. In 2013, the Sustainability Report was released in which the company announced that it would produce 70% renewable energy by 2017 and become the world's leading renewable energy company by 2020. That said, IKEA will produce the same renewable energy it has produced. consumes, becoming balanced. What IKEA hopes is to produce as much renewable energy as it consumes, as previously stated. Although the investment would be worth more than $2 billion, it could be clean energy by 2015, with the possibility of being a wind or solar power source. In this case, sustainability has its disadvantages and advantages. It would be a big commitment for minor things. IKEA's first sustainable marketing campaign took place in the United Kingdom, where there was an advertisement that conveyed that the little things are the ones that make big differences. Ikea's sustainability campaign is a brand campaign in which they have to explain what they are, what they offer to customers. Make informed judgments about how they use (or could use - based on available information) cost accounting to pursue these Ikea strategies through business policies, standards and technical regulations using cost accounting. Before the 1960s...... middle of paper ...... some products of Ikea are stylish and have their own design, which is an important fact that makes the company unique. Additionally, transporting the furniture is very simple, as it has a flat packaging concept. Third, Ikea's promotional strategy is: large-scale advertising campaigns, 70% of the annual market is catalogs. Once in an Ikea store, customers are easily guided through the different products available, in addition to having an excellent web page with the possibility of customizing furniture. After purchasing the products, there is a possibility of delivery even if this involves an additional cost. Sales are available as well as discounted used products. Fourth, the market development strategy is a target with different segments in order to enter markets around the world. International expansion aims to