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Essay / E-Tailing - 1214
The e-commerce business sector is described as “the sale of retail goods electronically over the Internet” (DMS Retail, 2011, p.2). Information technology in the e-commerce sector is growing with “the emergence of standardized Web 2.0 technology and open source software packages, shopping carts and e-commerce tools have become cheaper, more powerful, standardized and complete. types of interactive, multi-channel and multimedia features” (E-Commerce Times, 2007, p.1). Large companies such as Dell, Amazon, eBay and Canadian Tire have identified themselves as successes in the e-commerce space due to their understanding of the customer interface and their use of customer information in managing their supply chain. electronic procurement. The development of Web 2.0 as a technology has enabled e-tailing because of its ability to bundle computer programs (Chaffey, 2009). Web 2.0 is “a set of web services that facilitate certain online behaviors such as community participation and user-generated content, rating and tagging” (Chaffey, 2009, p.752). Currently, Web 2.0 is becoming obsolete and Web 3.0 is becoming the concept of the future. Web 3.0 is “the next generation Web incorporating high-speed connectivity, complex cross-community interactions, a full range of digital media (text, voice, video), and an intelligent or semantic Web where automated applications can access data from different online services to help users. researchers perform complex supplier selection tasks” (Chaffey, 2009, p.752). Open source software packages are “collaboratively developed, vendor independent, by a community of software developers” (Chaffey, 2009, p.156). Some advantages of using open source software are that it is effectively free to purchase, lower than the medium of paper, and is a crucial factor in developing the future of e-commerce. References Chaffey, D. (2009). Fundamentals of e-commerce, e-commerce and e-commerce management, 4th edition. Pearson Education Limited, Harlow.DMS Retail. (2011). E-commerce and multi-channel retail. Retrieved April 10, 2011 from: www.dmsretail.com/etailing.htmE-Commerce Times. (2007). Shopping Cart Options for SMBs, Part 2. Retrieved April 10, 2011 from: www.ecommercetimes.com/rsstory/59952.htmlStartup Nation. (2011). 8 steps to choosing e-commerce storefront software. Retrieved April 10, 2011 from: http://www.startupnation.com/business-articles/1529/1/8-steps-storefrontsoftware.aspUniversity of Delaware. (2004). Online sales problems. Retrieved April 10, 2011 from: www.udel.edu/alex/online/market5.html