College athletes should be paid because of the enormous amount of money made from using their athletic abilities. The college basketball and football games that everyone watches on television are no longer just a game, they're a business. The colleges and arenas that host such events don't do it just for the love of the sport, they do it for the money that will flow handsomely into their bank accounts. The coaches too, they are not volunteers, they are not there just for the love of the game, coaching is their job. The athletic directors, coaching staff and event staff are all doing their jobs to put food on the table. The fans watch the match, the players, those who make enormous sacrifices to be on the pitch. Athletes are the only ones in this industry who put in hours, perhaps the greatest number of hours, without receiving a salary. It's time for change, the fans, the players, and the NCAA is ready for it, you just have to do it. However, there are those fighting on the other side of this battle, arguing that there is no need for these student-athletes to be paid. Both sides have good points, but one has very good points. The idea of ​​paying college athletes to perform at a certain level is not new, colleges have been offering incentives since the beginning. As Dennis Johnson and John Acquaviva argued in "The Sports Journal" in the early 1990s, athletes were often paid or incentivized by schools to play for them (para. 5). They mentioned that there were times when athletes participating in the games were not even enrolled in the school they were playing for (para. 5). Johnson and Acquaviva also cited Howard Savage who conducted a study in 1929 in which he came to the conclusion that "alumni are recruitment devices...... middle of article...... February 7, 2014. Dirlam, Zach. “College Football.” Report on money launderers. Turner Sports Network. April 3, 2013. Web. February 7, 2014. Gregory, Sean. “TIME cover story: It’s time to pay college athletes.” » Time Magazine. NewHaven. September 16, 2013. The web. February 7, 2014. Johnson, Dennis A. Ed. D. and John Acquaviva, Ph.D. “The Sports Journal.” The Sport Journal. United States Sports Academy, June 15. United States Sports Academy, June 15. 2012.Web. February 13, 2014. Lepore, Steve. Personal interview. February 24, 2014.Maher, Jonathan. “College athletes should be paid exactly that much.” Bloomberg Business Week. Bloomberg, January 2, 2014. Web. February 06, 2014. Riper, Tom Van. “Sorry Time Magazine: Colleges Have No Business Paying Athletes.” Forbes. Forbes Magazine. September 6, 2013. Web. February 4, 2014 “Should NCAA athletes be paid?” American News. US News and World Report, April 2013. Web. February 5. 2014.