Factors leading to the failure of KodakIndications of the fall of Kodak• Competition from other brandsDuring its history, Kodak has always acquired a unique competence compared to other players in the computer market. industry due to its commercial scope and distinct operations. : its photo finishing process has even become the quality standard for the entire industry. However, the successful companies that made Kodak one of the most distinctive brands were struggling for survival due to the entry and intervention of other competitors in the market. , the Japanese company Fuji followed Kodak to enter the market with a relatively high market share, not only in Japan, but also in the United States and other parts of the world. Fuji and other Japanese rivalries were fully capable of designing and manufacturing products at far lower costs than Kodak could afford, thus triggering huge problems for Kodak. As a result, Kodak had to reduce revenue and lower product prices to remain competitive. • Technological Advancement in the Industry In general, the photography industry was moving from a traditional industry to one that was much more technically advanced. The development in the field of technology for photographic equipment industry has also inspired other fields including computer industry, software, printer manufacturing, etc. to enter into the hardware industry photographic and expand their product range and offers enormous potential for market growth. and penetration into the field owned by Kodak and other companies in the photographic equipment industry. Although Kodak tried very hard to catch up with the latest trend and fight against new entrants for example digital cameras and...... middle of paper ......the icon, it is i.e. Kodak, would surely dampen the investment attitude in certain stock exchanges and certain industries. For Kodak itself, the perception of Kodak's value proved false. Additionally, Kodak was placed in the same league as giant, bankrupt companies. It is conceivable that Kodak could become solely an intellectual property seller and get rid of all of its consumer and professional product lines and that is exactly what it did. For competitors, the disappearance of Kodak would be their gain. Today, Japanese rivals – like Fuji in terms of film; Canon, Nikon and Olympus focused on cameras; and Panasonic and Sony focused on consumer electronics - processing all kinds of images. They have the most advanced technologies, sales capabilities, etc. Ironically, what they learned from Kodak is exactly the distinctive skill they have to stand out in the market..