Now more than ever, managing relationships with interest groups is becoming increasingly important. The management of all these interest groups must be placed as a totally essential element within the framework of the development of a Social Responsibility (SR) strategy of any organization. Making them feel included will most surely bring legitimacy and a better image to the company, generating more credibility and becoming more trustworthy. Companies seeking sustainability in their activities must know them, strengthen dialogue, respond to their requests and expectations and be as transparent as possible in taking responsibility for their actions. In this article, I will discuss the type of role that interest groups play in the policy-making process. We will first examine the importance of interest groups in the context of social responsibility and then identify who is affected by these interest groups. interest groups and finally how to establish a respectful relationship with them. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay Why are interest groups important for social responsibility? Accurately identifying the expectations and demands of interest groups interest, as well as their integration into the company's strategy, is one of the most useful tools for achieving socially responsible positioning. In this framework, social responsibility can be considered as born as the response that organizations offer to the various challenges posed by sustainability. Understand sustainability not only from an economic point of view (economic viability of the organization), but also from a social and environmental point of view. However, when an organization commits to acting in a socially responsible manner, this implies, according to current trends, voluntarily integrating the concerns of its interest groups into its economic and commercial operations; this is the most important link. important between SR and management. with interest groups. SR cannot exist if the relevant demands of interest groups do not play a predominant role in the development of the organization's activity, its design or the implementation of its business model. Managing interest groups from a non-RS perspective would make no sense, since none will have any impact on the groups it addresses or on the activity of the organization. This is why the concept of interest group management is based precisely on the methodology or actions that the organization develops for the integration of these concerns into its economic-commercial operations. However, as Phillips and Freeman comment, the relational process with interest groups is also an essential part of an organization's strategic intelligence processes, because it is a permanent source of information that can be used to guide the organization's future strategy. “reinforce the effectiveness of a company’s actions”. This is why much of the organizational efforts to integrate SR into corporate strategy aim to create a useful model that allows the organization to effectively integrate the relationship with its interest groups into the strategic lines of SR, which helps provide them with external and internal legitimacy, as well as targeting specific needs, in order to minimize the risks of failure. Who is affected? Interest groups or lobbies are considered to "press for social change" and "the common good" and they also mention that they "lobby for people", but who exactly do they affect in society ? This.