The story of Supreme was an inspiring story. Supreme is a streetwear brand founded by James Jebbia in New York in April 1994. James Jebbia is from Sussex, England. His father is an American who served in the Air Force. His mother comes from England. In the city of fashion, James, unsurprisingly, shows a keen interest in fashion. He used to go to London on weekends to feel this kind of atmosphere. After his parents divorced, he decided to go to New York and seek refuge with his father. He wanted to realize the American dream in New York. (Robert, 2017)Say no to plagiarism. Get a Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get an Original EssaySupreme is famous for its product diversity, marketing strategy, and logo change. Supreme's marketing strategy may seem incredible at first. No one can touch the products. The attitude of sellers is bad. If customers want to buy certain things, they should ask the sellers if they can check in at the depot. However, this service has not affected sales in any way. People thought this brand was mysterious on some level. Limiting themselves to sales is one of their marketing strategies. “A good logo is clear and simple.” (Williams, p43). Whenever it launches new products with the classic "supreme" logo, there are usually long lines. One of the key marketing strategies is to collaborate with many artists and celebrities, singers and models to expand their marketing share with different styles. In addition, Supreme's marketing part is enormous. I can't find it. The most interesting part to me is that Supreme does almost no advertising. There are only two ways customers can purchase Supreme products at retail prices. One goes to stores, the other to its website at 11:00 a.m. EST every Thursday. The crazy thing is that many of my friends check the official site more than five times a day, just trying to find out when a new version will be available. the date and place of release of the products. (Thomas, 2017) Additionally, a company may change its logo when targeting different markets. (Williams, P48) Supreme's box logo is inspired by Barbara Kruger, a female artist. Supreme is keeping it so far. The best part of the logo is that Supreme is constantly changing in the face of new collaborations. In fact, every time they collaborate with different people, the Supreme team will create a new logo with new content. For example, the collaboration concerns the Middle East, the logo becomes Arabic. If the artist is from Ireland, the logo background layer becomes orange, white, and green instead of red. (Chrisdanforth, 2018)As far as I'm concerned, Supreme is a great brand that has its attitude and passion. James' team does what they want. They don't care about celebrity scandals, or street design with weird contrasting colors, etc. They don't send samples. They are not interested in other things that do not interest them. They always remain discreet. And they are constantly learning new things to meet customer needs. In fact, they want to succeed as much as they want to breathe. Work Cited: Sullivan, Robert. “Tracing the rise of Supreme from cult skate store to fashion superpower. » Vogue, Vogue, August 10, 2017, www.vogue.com/article/history-of-supreme-skate-clothing-brand.Roberts, Thomas. How Supreme's unique marketing and sales strategy works. April 18, 2017, www.linkedin.com/pulse/how-supremes-unique-marketing-business-strategy-works-thomas-roberts.Jessica Williams, Prism/.