SKVKAY001 ; KAY SKOVGAARD-PETERSENBUS1036F, 2014; MODULE 5 WRITTEN ASSIGNMENTThe name “pseudoscience” perfectly sums up what this particular branch of science is. “Pseudo,” meaning false, highlights the fact that pseudoscience is nothing more than a series of assertions and beliefs reinforced by strong confirmation biases that are presented as science. These claims and beliefs lack evidence and do not follow the correct scientific method (e.g. double-blindness). Living in the age of the attention economy and information overload, we expect instant, reliable gratification, which has led us to become lazy, easily influenced, and susceptible to multiple errors. It is because of two main errors, confirmation bias and appeal to authority, that we are part of the pseudo-scientific market. The best examples of this are the rapid rise in popularity of Power Balance bracelets a few years ago and the great interest we have in astrology. In 2009/2010, an Australian company launched holographic bracelets intended to increase sporting abilities, fuel a...