In 1984, Nike signed the Chicago Bulls' third overall pick, Michael Jordan, to a 5-year endorsement deal. This was shortly after Jordan won a national title at the University of North Carolina and a gold medal at the Los Angeles Olympics. With Jordan being so young, many doubted he could handle a big contract like the one he agreed to. He had never worked in commodity marketing, but Michael proved all the critics wrong. Nike gave the Jordan shoe line its own logo, something that had never been done before in any of Nike's basketball efforts. The first Jordan released, the Air Jordans I, was designed by Peter Moore. This shoe included the famous Nike swoosh. The Air Jordan I designed looked familiar to many shoes also released in 1980, like the Air Force I, Terminator, and Dunk. Although the Air Jordan I wasn't the first colorful shoe, it paved the way for more colorful shoes to be released. During an NBA game in 1985, Michael Jordan wore the Air Jordan I, which sold for $65, at the time they were the most expensive shoes on the market. The black/red Air Jordan I was banned by the NBA because most basketball shoes were plain white. For every game Jordan decided to break the rules and wear banned shoes, he was fined $5,000. Nike was happy to foot the bill, as it sparked rumors about the shoe. Since the Air Jordan I got a lot of attention, Jordan released the Air Jordan II. The Air Jordan II was designed by Bruce Kilgore, who also designed the Air Force I. The Nike swoosh was not included on this shoe, but it included a simple, clean design. The Air Jordan II was known for Italian inventiveness, so it included many improvements over the Air Jordan I. This shoe included a full-length Air unit that bulked up middle of paper.... ..ram on the upper corner of the shoe resembled a panther's eye and the outsole had a paw-like pattern. The Air Jordan XIII has become one of the most comfortable shoes in the Jordan lineup thanks to the Zoom Air heel and forefoot, Phylon midsole and podular tooling. The Air Jordan XIII was brought back in 10 colorways in 2004 and 2005. Michael continued his Jordan line in 23 different models. It was after the Air Jordan XIV that Michael no longer played basketball; Designer Tinker Hatfield was now designing shoes for looks, not for playing basketball. Even today, Air Jordans are still thriving and still being talked about as much as they were in 1984. Many great basketball players have worn Air Jordans and are following the steps of Michael's path to luxury. Jordan proved all the critics who doubted the prosperity of his shoe line wrong and continues to do so..