Let's say that in today's competitive environment, marketers are attracting more dynamic and determined consumers on a global scale. Consumers are demanding more choice, with improved value and service. According to Treasy and Wiesema (1995), page 68, companies would do well to consider four market disciples. There are four fundamental theories of services based on levels of orientation (market-oriented, service-oriented, market-service-oriented, and finally unfocused. This is where focused service operation comes in .In this essay, I will define and talk about targeted service operations, and point out how the objective can be practical to improve understanding and also how to improve the performance of service operations. of customer loyalty and intermediaries When we talk about concentration, what exactly does it mean in the business world Concentration can be explained as providing a tedious part to consumers with a restricted choice of services for. meeting their needs We are in daily contact with what we call service operations. We are all consumers or users of a wide range of commercial and public services. we are responsible for delivery services not only due to our work, in establishments such as companies, stores, etc., but also as part of people's daily routine. Targeted service operations concern the provision of services to consumers or users of the service. . This involves understanding the needs of your consumers; monitor service delivery processes and ensure that your objectives are adequately achieved. Service can then be defined as the mix of outcomes as well as experiences delivered and received by the consumer. The customer thus judges the value of the service on the understanding of the middle of paper ......of Coca-Cola a leader in the soft drinks market.REFERENCESDerek R. Allen, TRN Rao (1959) Analysis of customer satisfaction dataPhillip Kotler, Gary Armstong, Veronica Wong, John Saunders. Principles of Marketing (5th Edition). Principles of Marketing (PAGE 385) Philip Kotler (EDITED January 2008) Principles of Marketing (PAGE 385) Steve Brown, Kate Blackmon, Paul Cousins, Harry Maylor. (2001). Operations management: improving policies, practices and performance. Stuart. Ed, Crainer, Des. Dearlove Management Handbook (3rd edition 1995). Financial Times Series (PAGE 354) Timothy Keiningham and Terry Vavra (edited September 1, 2001). The Principles of Customer Satisfaction: Exceeding Customer Expectations for Ultimate Success (PAGE 78) Zemke, Ron Woods, John A. (1999 edition). Customer Service Best Practices (PAGE 38)