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  • Essay / Ethical Issues in Marketing Communication - 1022

    Representatives of these groups purchased more than 150 items from websites based in seventeen countries and then attempted to return them. It was found that eight percent of ordered items never arrived; many websites did not provide clear information on delivery costs; a minority revealed whether the laws of the seller's or buyer's country would apply in the event of a dispute, and only fifty-three percent had a returns policy. Additionally, only about thirteen percent of sites promised not to sell customers' personal data to a third party and only thirty-two percent provided information on how to complain if there was a problem with a transaction (Clause