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Essay / Coca-Cola Advertisement - 1342
What's more American than apple pie, baseball or the anonymous kiss of World War II? Coca-Cola, of course! The strong pathos of Coca-Cola resonates as a symbol of America's golden years. The montage of Coca-Cola bottles adorned with images of unforgettable American events, artists and past moments embodies what it truly means to be American. Being an American means being proud of your country and representing it as a unit, not as individuals. All the elements that make up this montage capture the concept of American patriotism. One of the most recognizable brands in the world: Coca-Cola has distinguished itself as a symbol of American pride. Since its beginnings in 1886, Coca-Cola has been the world leader in “delicious and refreshing” soft drinks. This timeless classic has captivated and sustained audiences' morale for decades. Modern Coca-Cola advertising conveys the message that sparkling classics never die. The icons displayed speak to the longevity of an active human lifestyle, as their legacy remains strong. Each played an active role in the American dream. This advertisement is designed in the most recognizable way. The importance of the brand's insignia is reminiscent of the era. The Coca-Cola logo in the ad is from 1969, where the Arden Square ribbon device with dynamic ribbon was introduced ("Trademark Chronology"). Similar to the American flag, the ribbon flows. The Arden Square device with dynamic ribbon is still present, similar to the memorabilia of the greats (i.e. Elvis) with minor modifications ("Timeline of Marks"). The advertisement uses pathos to attract the audience through collages of images of various American classics. But before the classic Coca-Cola revolution arrives...... middle of paper ...... the ideal projection of the values of this advertisement focuses on the patriotism of America and how it is linked to the image of Coca-Cola. These ideals include confidence, recovery from failure as they did with the "New Coca-Cola Commercial", and a sense of unity for the country and its fellow human beings. Works Cited “Coke Lore: Trademark Chronology.” The Coca-Cola Company, 2006. Web. February 15, 2010.History. “Coke Lore: The True Story of the New Coke.” » The Coca-Cola Company, 2006. Web. February 15, 2010. Simon and Schuster. “The Beatles: Biography.” Rolling Stones, 2001. The web. February 15, 2010.Barbara Haberman. “Marilyn Monroe: biography. » Marilyn Monroe, June 1, 2004. Web. February 15, 2010. Raecroy, A. “Coca-Cola Advertising.” Advertisement. Toxel.com August 2, 2008Web. February 1. 2010.