1. INTRODUCTION OF ADVERTISINGAdvertising is a major marketing tool that encourages and persuades consumers to react or take action in the situation. There are five roles in advertising: economic roles, societal roles, communication roles, marketing roles and political roles. Economic roles in advertising help create wealth for the country. Advertising brings profits to commercial companies. This creates jobs. Societal roles are about serving the public. This helps alert the public to events happening around them, for example by explaining diseases such as SARs and HIV through advertising. It can also be used to alert people to vacant jobs. It helps promote a good lifestyle and preservation of the environment. In communication roles, advertising acts as an informant. He advises people on new products and services in the city. It informs people about entertainment. Example like a new movie in cinemas, concerts, etc. In a marketing role, advertising helps the seller and buyer meet. It highlights the benefits of products and services. This helps businesses convince people and hence businesses able to reach their target audience. Finally, political roles. Democracy is government of the people by the people. Advertising is widely used during elections by the contesting political party. This helps influence and convince people to do the right thing for their country. Through creativity, research and budget, advertisers and advertising agencies choose different types of media to reach their target market. Mediums are divided into two categories; traditional media and new media. Each media has its own style and uniqueness to reach audiences, readers, viewers and listeners. There are very large lines of paper that allow customers to praise or condemn your business. on their personal experiences. Thus, the Internet directly links customer service to advertising. Future The Internet will likely continue to play an important role in people's lives for the foreseeable future. Even though personal computers remain the dominant method of accessing the Internet, some form of global communications network will likely be a reality for many generations, creating effective ways to send advertising messages to consumers throughout the community and the world entire. inconcertfinancialgroup.com/forte-consulting/advertising-media-pros-and-cons.shtml http://www.sparkable.com/marketing/traditional-media.php http://smallbusiness.chron.com/advantages-disadvantages- internet-advertising-4029.htmlhttp://www.magzter.com/SG/SPHM/CLEO-Singapore/Lifestyle