He uses a specific tone throughout his text, his tone is intended to inform and persuade, giving credibility to his argument. He uses pathos throughout his text by saying that music makes people feel a certain way and understanding the argument makes it stronger. He also uses the story of his mother's death to play with the readers' emotions. He uses words like ghetto, blacks, love, soul, gangsters, etc. to show the audience and her if the reader's emotions would be affected. He then introduces a philosophy using honorable mentions from Fetty Wap and statistics such as "As of this writing, 'Trap Queen' is the #2 song in America." To have the #2 song in America hits just about every demographic…” To give the audience a sense of trust with him, making his argument more powerful. He also includes tweets to validate his argument and create stronger support from his target audience and give the audience a sense of belonging.