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  • Essay / Swot Analysis of Alibaba - 1699

    Alibaba Business AnaysisLuoweihua XieUniversity of BridgeportAlibaba Business AnalysisAlibaba Group IntroductionAlibaba Group is a business-to-business e-commerce company founded in 1999 by Jack Ma. Ma was an English teacher in Hangzhou, China. With over 40 million users and 5 million virtual storefronts, Alibaba has become one of the most valuable online companies. Alibaba Group's mission is to connect Chinese manufacturers with other businesses around the world. It mainly operates in two different markets: first, by connecting Chinese importers and exporters to the global market; Second, offer the platform to domestic suppliers and buyers in China. (Liquori, T., 2009)Alibaba, like other e-commerce companies such as eBay and Amazon, does not offer specific products, but offers many different items and brands. These products include almost everything from chemicals to transportation. Alibaba has 6 major subsidiaries, including Taobao Marketplace (www.taobao.com) - A Chinese online retail marketplace, T-mall (www.tmall.com) - China's leading online shopping mall for products of quality brand, Alibaba (www.alibaba.com) - A leading global wholesale platform for small businesses, AliExpress (www.aliexpress.com) - A popular international electronic marketplace for consumers, Alibaba Cloud Computing (www .aliyun.com) – An advanced data-centric cloud IT services platform, Alipay (www.alipay.com) – A third-party online payment platform. (Alibaba, 2014)Alibaba has offices in more than 50 cities in China, Korea, Japan, the United States and Europe. Since September 2009, Alibaba.com has gained 45.276 million registered users, representing an increase of 27% from the previous year. From...... middle of article ......rs.Conclusions and future studyReferenceChua, R., Morris, M., and Ingram, P. (2009). Guanxi versus networking: Distinctive configurations of affect- and cognition-based trust in chicness networks versus American managers. Journal of International Business Studies, forthcoming. Lin, Z., Li, J. (2005). The online auction market in China: a comparison between Taobao and eBay. ACM International Conference Proceedings Series (113): 123-129. Liquori, T., Benjamin, D., Barbu, A. (2009). Comparison of eBay.com and Alibaba.com. Oberholzer-Gee, F., Wulf, J. (2009). Alibaba's Taobao(A). Unlocking China's Internet Marketplace, China International Business, June 2008. Alibaba. (2014). www.alibaba.com. Web.Alibaba obvious weakness Netsun has low price distribution of B2B market members. (2008). Web.Exhibit 1 Ningbo Green Textile Website on Alibaba