Entering a partnership would be beneficial for the supermarket in terms of reducing investment risk, the companies will be able to share their resources, assets and suppliers, share management and improve each other. mark of others (Keillor 2011, p. 93). Applying VRIO analysis, a concept used to measure a company's value, scarcity, inimitability and organization relative to its competitors, Sainsbury's is a good supermarket to partner with (Gaubinger et al. 2014, p.73). Above all, the supermarket is a big brand and has vast resources in terms of staff, facilities and equipment, the company is modern and uses the latest technology, a rare aspect in Egypt, the supermarket follows a "model neighborhood” difficult to reproduce. for local supermarkets, and the supermarket is