General description of the company “It's a dog deal! » it is a company that will provide clothing and accessories for dogs using the Internet as a means of sale. Mission Statement: “It’s a dog’s business!” » aims to retail and distribute unique personalized dog clothing at affordable prices. “It’s a dog story!” always has the perfect gift for yourself or someone else's furry friends. Don't let your dog get dragged around. Company Goals and Objectives: Our goals are to grow in this niche market. So we aim to achieve a high market share, which will help the company achieve its main goal of being a market. leader in this field.Our goal is to achieve our annual sales targets and increase the company's profit margins; this will help us achieve our goal. Another important objective is to meet the specific needs of customers in order to maintain their satisfaction and loyalty. Business Philosophy: In this job, the important thing is to stay positive and collaborate as a team to resolve problems that may arise and make important decisions. business decisions. Target Market: The target market would be dog owners of all ages. The products will be offered at affordable prices for customers who seek the lifestyle of an upper class person. (to be continued… see you this time next week)Products and ServicesProducts and ServicesWholesale PricesT-shirts (various colors and sizes) £8.99 £14.99 Tank Tops (various colors and sizes) €9.99 €14.99 € Polo shirts (various colors and sizes) €13.99 €22.99 Hooded tops (various colors and sizes) €11.99 €21.33 Name tags (various colors and sizes) €1.99 €5.99 Crystal Band collars (various colors and sizes) €15.99 €25.99 Glitter collars (various colors and sizes) €19.99 €10.99 Leashes (various colors and sizes) €9.99 €29.99 Boots ( (various colors and sizes) €14.99 €30.00 Bags (various colors and sizes) £9.99 £17.99 Necklace (various) £14.99 £24.99 Silver necklace (various) 54.99 £75.00 Hair accessories (various) £0.50 £3.00 Tiara £7.99 £14.99 Banadana (various) £2.50 £12.00 All-in-one bathrobe (various) 15 .99 £24.99 Bathrobe (various) £17.99 £26.99 Shampoo and conditioner £4.50 £9.99 Perfume £3.00 £7.50 Dental kit £3.99 £9.99 £Beds (various) £20.00 £55.00 Personalization (various designs) From £5.99 Engraving £2 per letter Marketing plan Market overview: Market size The UK pet accessories market is growing stood at £296 million in 1999. An increase of 36% since 1995, but by 2003 the market size exceeded £400 million..