Competitive intensity is increasing in the automobile industry and all automobile manufacturers are strategizing to increase their sales and introduce new car models in the market so that they can attract consumers and increase their market share and become market leaders. Maruti Suzuki and Hyundai have still managed to increase their volumes, but it is not working for other companies like Mahindra & Mahindra (M&M), Ford, General Motors, Tata Motors and Toyota. Honda vs MarutiIn 2008, Maruti Swift Dzire was launched and till now it has been launched. dominating the sedan segment by a big margin over its competitors but Honda has launched its Honda Amaze and this will spice up the competition and finally Maruti Swift Dzire has a serious competitor. All the factors like exterior or interior appearance, engine specifications, features, mileage, diesel model and price play an important role for Honda Amaze competing with Maruti Swift Dzire. Mahindra & Mahindra (M&M) In 2000 M&M launched a UV-Bolero which was considered crude but came at a lower price, then years later came a fancy UV from M&M which was actually an SUV-Scorpio which so far running successfully on the roads and when M&M launched the XUV-500, it actually stole the show and took to the streets. It is actually difficult to compete with M&M in the utility vehicle segment, although Renault's Duster and Ford's Ecosport are strong competitors of M&M. Volkswagen and Nissan, then General Motors and Toyota, are aligning UVs for the coming year. But till now M&M has the highest share in the UV segment, so the competition is tough in this segment. Honda MPV released to take on Toyota InnovaAfter challenging Maruti Suzuki in the sedan segment by bringing Honda Amaze to the Indian car market, it is still... ... middle of paper ......these because many There are options available to them although they are cost driven, but that doesn't mean they aren't looking for other great features, if that had been the case. In this case, the Nano would have been the best-selling car in India. Today, hatchbacks are considered not only as an affordable basic means of transportation, but also as a luxury car. With global automakers such as Volkswagen, Fiat, Ford and Toyota trying to dominate, competition will intensify in the coming years. Competition from luxury cars While the Indian market is dominated by small cars, competition between luxury car segments is also increasing. There are three German automobile giants - BMW AG, Audi AG and Mercedes-Benz in India, where they are formidable competitors and each automaker introduces new models, offers personalized interest rates and opens new showrooms. exhibition in smaller cities to attract customers..