ContentSummary 4Current Market Situation 5Introduction 5Target Market 6Demographics 6Demographic Desires: 6Product Review 7Pricing 8Competitor Review 9Channel and Logistics Review 10Goals and Issues 11First Year Goals 11Goals The second year 11Problèmes 12cementing Eat feed as a 12 -regard leader to the future 12analysis Swottance graphic representation of the 14 -SMEped 14 -Sthoped analysis of the Mission SWOT 15 Mission Estate Staff 15 Positioning 16 -product 16Strategie of Prix 17Strategie 17Strategie 17Strategie of marketing communications 17Social media 18Buzz Marketing 18Word of mouth 18Marketing research 19Action programs 19November 19December 20January 20Budgets 20Fixed costs 20 Variable costs 21 Controls 22 Summary This marketing plan is used to raise capital to create Eat to Feed, a cafe/pub located in Hamra , in the heart of Beirut. The amount of investment we need is $350,000. We will need $200,000 in fixed costs for the first year, $70,000 for advertising and finally $80,000 for the general implementation of the marketing plan. The concept behind Eat to Feed is known as Suspended Coffee and has been around for over a year. century now. This concept is essentially a way of giving back to society in a direct and trustworthy way. A person enters Eat to Feed and in addition to purchasing their own food, they can purchase an additional meal – or portion of a meal – for another less fortunate person to pick up. We plan to focus our marketing efforts across all modern mediums such as social media and the internet in order to give Eat to Feed, and the message behind it, maximum exposure in the most cost effective way.... .. middle of paper. .....ributionBurgers 5 $1.5 0.7 9,000 19% 0.133Pasta $9 $2 0.78 4,500 9% 0.0702Sandwiches $7 $2 0.72 8,000 19% 0.1368Drinks $3 $1 0.6 11,000 24% 0.144Pizza $12 $3 0.75 4000 9% 0.0675Salad $6 $1.5 0.75 4500 9% 0.0675Dessert $5 $1 0.8 5000 11% 0.088 Break-even point in $: F/(∑W):185,000$/0.707:261,670$Eat to Feed will break even at $261,670 in annual sales.ControlsQuality control will be a priority for us at Eat to Feed Food. We will ensure that everyone in our supply chain meets the highest standards of quality and freshness. In addition, we are committed to always maintaining our mission as a restaurant that wants to give back to society in a direct and obvious way. Applying quality control without losing sight of our original mission will surely increase the fairness and loyalty of our customers, thus ensuring long-term sustainability and profit..