blog




  • Essay / Taking a Closer Look at the Communication Process

    Interaction plays an important role in continuing our daily life with another person. Communication is an exchange of ideas or information. Communication is the process of spreading information and similar understanding from one individual to another individual or group (Luneberg, 2010). As stated by Luneberg (2010), the communication process has six important stages, namely sending, encoding, transmitting the message, channeling, decoding and finally receiving (see Figure 1 of the Annex 1). First, the person sends the message or information. The person who sends the message or information is called the sender. The sender is often referred to as someone who plays an important role in transmitting the message or information to other people. During this stage, the sender sends the message or information to other people. Then the sender will explain the details of the information to other people or known as the recipient. “The communication process also plays an important role on the organization or the professional worker such as the journalist, presenter and producer it employs” (McQuail, 2005, p. 55). At the same time, “the sender also plays an important role in society, as an advertiser and politician” (McQuail, 2005, p. 55). Additionally, Luneberg (2010) pointed out that the sender is a person who has a need or desire to express an idea or concept to others. Senders play a very important role in the communication process. However, McQuail (1994) believes that “the communication process always has control on the part of the sender” (p. 37). According to McQuail (1994), the sender often strives for an undifferentiated view of the audience that cannot be known in the real world. Thus, “the role of the sender is important in obtaining the message or information” (p. 37). The second... middle of paper ...... has many receptors” (McQuail, 1994, p. 37).Finally, the final stages of the communication process are decoding. Decoding is the process of receiving the message to be accurate and requires that of our audience. In other words, understanding the information we already share with the public. During this process, decoding takes place when you receive the message that was sent. However, Vivian (1997) “communication skills required to successfully decode a message include the ability to read, listen, or clarify questions as needed” (p. 367). For this reason, the decoding process is important because the audience who receives our message can understand it. As Shahnon and Weaver explain, “the receiver usually performs the opposite operation to that performed by the transmitter” (Vivian, 1997, p. 376). As a result, the cycle starts again when the recipient gives feedback to the sender..