Current Strategic and Financial Analysis Introduction: A SWOT analysis for Coke and Pepsi will cover the following: The strengths and competitive advantages of the company compared to the other; Weaknesses of external and internal factors leading to a decline in sales; Opportunities to acquire and make risky business decisions, either entering new markets or acquiring another business; Market threats and litigation every business faces. Strengths of Coca-Cola: • Today, Coca-Cola controls 42% of the soft drink market. The “Coca-Cola” logo is known around the world and sells more soft drinks than any other producer. • Coca-Cola is valued at over $67 billion. Current gross profit margin is 65.7%, up from last quarter.• Coca-Cola is a beverage-driven marketplace, selling more than 230 brands of soft drinks, energy drinks, juices and water .• Most of Coca-Cola's sales come from the international market. rather than in the United States. • The company earns high profits every year and heavily markets its products through advertisements, billboards, and celebrity testimonials. Its brand image creates customer appreciation and therefore greater respectability for the actions the company carries out for non-profit organizations and good causes. • It owns fast food restaurants and distributes to event centers, creating a larger distribution market. Weakness: • Pepsi has the competitive advantage for diversification related to multiple products in snacks and juices. • Current trends show that custom...... middle of paper ......1). Salary.com. Retrieved April 30, 2014 from http://www1.salary.com/Executive-Salaries-Search-Result.html?q=pepsicoWhy Coca-Cola (KO) Stock Is Falling Today. (March 31, 2014). The street. Retrieved April 30, 2014 from http://www.thestreet.com/story/12577819/1/why-coca-cola-ko-shares-are-falling-today.htmlPepsiCo announces plans to invest $5 billion in Mexico. (January 24, 2014). The Wall Street Journal. Accessed April 30, 2014, from http://online.wsj.com/article/PR-CO-20140124-907542.htmlPRNewswire Environmental Protection Agency recognizes PepsiCo for excellence in energy efficiency. (April 3, 2014). Article. Retrieved April 30, 2014 from http://www.pepsico.com/PressRelease/Environmental-Protection-Agency-Recognizes-PepsiCo-for-Energy-Efficiency-Excelle04032014.htmlhttp://www.strategicmanagementinsight.com/swot-analyses/ pepsico-swot-analysis.html