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Essay / Using Marketing to Succeed Suggestion Boxes
At Wesleyan College, there is a communication problem between students and dining hall staff. My group's POV statement was: "A Wesleyan student would like better communication regarding freshness and food choices between consumers and dining hall staff." We will solve this problem by creating a suggestion desk which includes a comments box, what's fresh, food of the week and a mascot guide. A suggestion box desk is a good idea, but will it be functional is the question. Promoting the suggestion box office will be essential, so people know it is available. We need evidence to prove that the suggestion box will be more adequate to solve the communication problem between students and dining hall staff. In July 2012, Sharlyn Lauby of hrbartender.com wrote an article titled "7 Considerations for Suggestion Box Programs." In this article, Lauby discusses the do's and don'ts of creating a suggestion box. Having a goal for the suggestion box is number one on his list. . According to Lauby (2012), “a suggestion program must serve a purpose within the c...