Large MarketsGoals (Monthly)Exposures Conversion Rate Conversions ATV900K 0.1% 4 $750Top 3 Websites Impressions Traffic Visitor Profile Demographic SegmentationFacebook.com 100,000 Around 124M Methodical Spontaneous -18-52 years old- Male and femaleTwitter.com 100,000 Around 27 million -Student or graduate-Income from $28 to $100,000+-Any ethnicity-Interested in starting a business or developing marketing commercialLinkedin.com 100,000 Around 60 MAD FormatsThe advertising format for broad marketing will consist of static images. All three websites will use the same image to ensure brand consistency and so each campaign can be easily calculated. The image will have a branded header, a message describing the promotion (10% off) and the same call to action. These variables will be modified monthly to calculate efficiency. The images will be simple and the text will target startups and small to medium-sized businesses. Messaging Strategy The main goal of the messages is to build brand awareness and showcase WebCom Marketing's design and website solutions, as well as a promotion and a call to action. Solutions will include: marketing management, online advertising and marketing agency solutions. The message will target methodical visitors with an emphasis on WebCom Marketing as an alternative to in-house marketing costs and the expertise of WebCom Marketing. Separate messages will target spontaneous visitors by providing last-minute solutions to businesses. Primary Objectives of Advertising Exhibitions The primary objective of advertising exhibition is to systematically create similar brand awareness in each major market. .isitors are more likely to search for more universal terms than non-brand specific terms. Once the visitor lands on the landing page, they are now considered a conversion. Other outcomes that will be measured are the ability of the landing page to retain the visitor, the ability of the call to action to capture the visitor, and other notes on visitor behavior. Special offers and incentivesSEO discounts will be similar to the 10% of other campaigns, initially, and it will be recorded by means of the number of clicks, and by filling out the specific form, or by providing the promotion number over the phone. Offers on landing pages and media used will include an expiration time to allow for quick action. Visitors Conversions Revenue Cost Reduction Cost/Revenue Percentage Ratio675 7 $5,063 $3,500 10% 79.14%Summary of projected revenue and costs (monthly))