Starbucks was founded in 1971, on March 30, by three partners. The three partners met while students at university; English professor Jerry Baldwin, history professor Zev Siegl and writer Gordon Bowker. All three were inspired by businessman and entrepreneur Alfred Peet, who had been in the roasting business for some time and was known for his high-quality roasts at affordable prices. The company was originally to be called Pequod, after the ship mentioned in the classic children's book Moby Dick, but the name was later rejected by some of the co-founders. The name Starbuck was chosen by taking the name of Deputy Chief Starbuck from The Story Moby Dick. The first Starbucks Café opened in Seattle, 2000 Western Avenue. However, during the opening period, only roasted beans were sold, as well as beans purchased from the mentioned mentor "Peet". However, after the first year, they expanded and began purchasing beans from growers. Many businesses start and thrive with a good logo. A logo is clear and recognizable and can be seen from afar. The Starbucks logo has been changed three times since its creation in 1971 until today. The logo depicts a two-tailed mermaid known as the mermaid from Greek mythology. The logo was designed by Terry Heckler, who owns a brand consulting agency known as Heckler Associates and has designed logos for clients ranging from New Balance to Cinnabon. Starbucks is known for a wide range of products from unique coffees to souvenir T-shirts. They cater to a wide range of customers, including people with diabetes and lactose intolerance. In 2009, the company announced that the menu would undergo some changes, such as adding salads and baked goods without cornstarch or artificial flavors. This move was a...... middle of paper ...... or $21.50 per share. Starbucks, like many other companies, was incorporated under the laws of the State of Washington in Olympia on November 4, 1985. Starbucks common stock is listed on the NASDAQ under the trading symbol SBUX. Starbucks Human and Environmental Resources has made it clear to the public that it intends to maintain a consistent, safe and fair work environment. They are responsible in their purchases of raw materials, support farmers' loans and are involved in nature conservation programs, with the aim of ensuring that all cups (by 2015) are all reusable and recyclable . A new green initiative has just been put in place to ensure that all of this happens for the benefit of green building. Starbucks is also actively involved in the community, with hopes of contributing 1 million volunteer hours each year to communities..