In the 21st century, we must consider cities not as horizons but as brandscapes and buildings not as objects but as an experience. We no longer consume objects but excitement, even in lifestyles. In the new era of branded landscapes, buildings are not about where we work and live, but about who we imagine ourselves to be and what our identity should be. The use of branding concepts and methods in architecture constitutes a quick and easy sales tool for architects and also a strategic tool for economic and cultural transformation. It can be achieved when architecture brings together ecology, economics and social welfare to help. people and places will regain self-sufficiency in buildings, this will increase cultural and economic transformation. Economic value comes from the emotional connection within a brand. Branding in architecture means the expression of a specific identity, whether it is a company or a city. New York, Bilbao and Shanghai have used architecture to enhance their image, generate economic growth and elevate their position in the global village.2.1 What is a brand? Brand is a feeling of individuality around the range of an item, administration or organization. . It's a feeling of happiness. It is characterized by people. The brands are great lifestyle packages; convincingly cut through our thoughts about what our character should be. Generally, the brand characterizes the way we live, the meetings we choose and with whom we decide to connect. The brand is an experience. A brand goes far beyond the actual element, the brand transforms into the image of a specific lifestyle, attitude and personality. A brand is an image that conveys an atmosphere of importance. Brands organize images, characters and lifestyles in a sensitive medium......the apple brand and necessary to achieve an experience as great as the brand. Steve Jobs saw stores not as retail spaces but as social spaces. Steve admitted that it was more essential that the stores offer exceptional and captivating knowledge of individuals, a store that could serve as a sort of clubhouse, giving stimulation to Apple supporters. The plan comes from philosophies that Apple reliably represents. 1) Art above all. The design has an incredible level of detail2) Besides compassion, an association with the customer's emotions.3) The third point is to say that individuals structure a feeling around the range of an organization or product based on the organization it serves. It is also essential to create high-tech mechanisms that are easy to use and easy to use..