However, we notice competitive moments involving French Runway. Every morning, Emily or Andrea place many magazines on Miranda's desk and this could be because Miranda asked them to place her competitors' magazines there. that she can see if they are doing better than their competitors. And possibly to see how she can improve everything on Runway and make sure that they put more interesting and more relevant articles in Runway so that consumers prefer to choose their magazine. We also notice that Miranda does not like Jackeline who is the editor-in-chief of French Runway. We learn that Jackeline was going to get Miranda's spot on the podium in New York, but Miranda hatches a plan and makes sure it is impossible for anyone to take her place until she is ready to resign her job. Porters 5 Strengths: When Regarding the level of rivalry, we could assume that Miranda gets her information about her competitors by reading their magazines. Additionally, Miranda has many friends who are writers, models, etc. and they could probably provide him with inside information about his competitors. When entering the market there will always be a chance of entering New York because there is a wide variety of people living in New York and therefore an entrepreneur might want to create a magazine aimed at curtain groups.