What is design? It is important that designers and innovators know how to protect products from their own intellect and creative ideas. Many of these creative industries include multimedia, photography, advertising, animation, illustration and graphic design, to name a few. Design is an ability and skill to develop products to improve functionality, efficiency and style. It has become essential to building livable and sustainable communities. Design, by definition, refers to “features of shape, configuration, pattern or ornamentation, which give a product a unique appearance and must be new and distinctive.” » particularly specific because it does not refer to anything visually communicated (i.e. brochures, websites, advertisements and visual identities), but rather focuses on the design of the product itself -even. Product design refers to the visual appearance of the item, but not its internal workings, materials, or feel. It also refers to the design process undertaken to complete the final product. Some well-known examples of registered designs include the electric jug of 1984, the Speedo swimsuit of 1976 and the Dunlop tire of 1986. Laws and regulations relating to design in Australia are implemented under the Laws Amendment Act. Intellectual Property (Raising the Bar) 2012 and much more. recently, the Intellectual Property Laws Amendment Bill 2014. It is proposed to amend the Designs Act (2003) and the Designs Regulations (2004) by raising the quality and standards to an international level, reducing delays in application processes and simplifying the application process system making it easier to use. These are the most significant changes to these laws and regulations in 20 years. One of the main criticisms of the paper is that it produces counterfeits as much as other branches of intellectual property. ConclusionIn conclusion, intellectual property design laws have changed and developed to adapt to today's global situation. expansion of technology and communication. Although these laws have not changed as frequently and radically as other sections of intellectual property, there is evidence that they are updated as necessary. Upcoming regulatory changes to make it easier to register designs are a step in the right direction for businesses, although they can be difficult to navigate. This encourages innovation across different sectors, but is unlikely to put an end to large-scale counterfeiting. Changing design regulations implements secrecy in developing the best option for an entire company (i.e. health products), but essentially allows one designer to take control , ownership and use of his new and distinctive work..