Water is hot enough at 211° Fahrenheit, but is it hot enough? When water reaches its tipping point at 212°, it boils and its potential is considerably higher. Throughout The Tipping Point, author Malcolm Gladwell discusses the law of few, the stickiness factor, and the power of context as the rules of epidemics. If followed, these rules can cause a “tipping point”. He defines a tipping point as the “name given to that dramatic moment in an epidemic when everything can change at once” (Gladwell 9). The concept of The Tipping Point by Malcolm Gladwell includes: the law of the few, the stickiness factor and the power of context. Several aspects of technology reveal Gladwell's insights, including the growing popularity of social media and the rise of the tablet industry. Connectors, experts and sellers, personalities who are part of the “law of the few”, are essential for a social epidemic or revolution to begin. Gladwell describes connectors as “people whose social circle is four or five times larger than that of others. Scattered throughout all walks of life…are people with an extraordinary talent for making friends and acquaintances. They are connectors” (Gladwell 41). Paul Revere, a gregarious individual who was a member of several social clubs, unknowingly used his powers as a connector to cause a social epidemic during his "midnight ride". Although connectors have the power to transmit social information to many people, where do they get this power? Experts are relied upon to connect people with new and valuable information, they are considered “people specialists, and there are information specialists” (Gladwell 59). Gladwell continues to explain how experts can significantly affect the market while ...... middle of paper ...... rest, Malcolm. The tipping point: how small things can make a big difference. Boston: Little, Brown and Company, 2000. Hunter, Brad. “Tipping Points in Social Media.” Stanford.edu. Stanford, nd Web. February 27, 2014. Perez, Sarah. "Tipping Point author Malcolm Gladwell says Facebook and Twitter won't lead to social change." ReadWrite.com. ReadWrite, October 4, 2010. Web. February 27, 2014.Reeves, Emily. “Instagram has reached its tipping point. Why?” Waiting for the elevator.com. Waiting for the elevator, December 11, 2012. Web. February 27, 2014. Samsung. “Tablet Tipping Point.” NavigatorEd.com. NavigatorEd, 2013. Web. February 27, 2014. Wolfe, Alan. “The next big thing.” NYTimes.com. The New York Times, March 5, 2000. Web. February 24, 2014.Zengerle, Jason. “Why Malcolm Gladwell thinks we have little control over our own success.” NYMag.com. New York Magazine, November 9, 2008. Web. February 24. 2014.