Coca-Cola is a historic brand that is by far the largest beverage brand ever created. Coca-Cola has been around for 127 years and plays an important role in people's lives, just like it did over a century ago. Knowing that Coca-Cola was created in the state of Georgia adds to my pride in being from Georgia; However, Coca-Cola has expanded beyond the backyard of its Atlanta headquarters. Coca-Cola is recognizable throughout the world and has established itself in the homes of Eastern European civilization since the Second World War. Years after the war, Coke enjoyed a reputation abroad as great as its reputation in the United States. Coca-Cola achieved over 90% brand awareness among respondents in the United States, Canada, United Kingdom, France, Germany and Australia. One of the few relevant marketing events for global exposure, the Olympics allowed Coca-Cola to cement a powerful association in the minds of billions of people domestically and internationally. Coca-Cola has a success story that many companies dream of having. In the rest of this article, I will talk about Coca-Cola's success in its international venture with Japan. I will go into detail about the strategies Coke adopted internationally to succeed in Japan and the consequences of these strategies. , and intellectual properties. Coca-Cola reserves the right to license part of their brand to anyone and anywhere and that is why they have such a successful brand and business. Coke licensed its image as part of a partnership with Japan to create the Coca-Cola Japan Reconstruction Fund with the hope...... middle of paper ...... why they offer children and young people with a wide range of environmental, sporting, cultural and educational programs. Coca-Cola also coordinates with local governments and communities to meet local needs, including disaster relief. We value our connections with local communities and have an obligation to meet local needs. Our business will only grow if the surrounding communities are equally robust. Finally, Coca-Cola Japan creates a sustainable work environment by continuing to foster safe and rewarding workplaces that inspire our diverse workforce and enhance their motivation and sense of pride. Our goal is to provide workplaces that allow everyone involved in our business to work in diverse and open environments. We will foster environments that enable each individual to aim for incremental improvements and perform to the best of their individual abilities...