Impact of Social Media on SocietyTechnology has come a long way from its existence to today. In today's modern world, people are surrounded by technology everywhere. Today, people are surrounded by disruptive technologies on a daily basis. Today, innovators are still creating new technologies that will impact the daily lives of millions of people. Technology has made life easier for many people. The influence of technology has impacted social media. Social media has impacted society in many ways. Whether it's the life of an individual or the success of a business. Social media isn't just about tweeting about what you just accomplished or Instagramming the food you're about to eat at a really nice restaurant. The uses of social media are much broader. Today, most social media companies buy out and merge with many other companies that will no longer be useful to them. People in the company certainly come from far away. Social media influences consumers on what they will buy next. Social media helps businesses become more aware of the impact they have on their customers. Social media has a great presence for an individual and a business. This research paper will focus on the impact of social media on an individual. It will then be necessary to determine the impact that this will have on businesses. Next, it will review the advantages and disadvantages of social media in society. Then this research paper will conclude about where social media will go in the near future and so on. Social media can impact an individual's life on many levels. On social media, every individual has the power to be influential and important. There is freedom of expression on social aspects...... middle of paper ......-demographic characteristics and academic performance. Cyberpsychology and Behavior (2007): 182-190, 03/19/2012 Leu, Donald J, Castek, Jill, Hartman, Douglas K, Coiro, Julie and Henry, Laurie A “Evaluating the development of scientific knowledge and new forms of understanding reading During online learning. Assessing Scientific Knowledge (2005) 2-25, 03/18/2012Kulshreshtha, MK, Kapil Kumar and Sumiti Sehgal. “Impact of Social Networking Sites on Society.” Journal of Research in Social Sciences and Management 1.4 (2011): 47-56. Print. Lenhart, Amanda, Kristen Purcell, Aaron Smith, and Kathryn Zickuhr. “Social Media and Mobile Internet Use Among Adolescents and Young Adults.” Pew Internet (2010): 1-51. Print. Matthews, Rebecca. “The social and psychological impact of online social networks.” Australian Psychological Society:. Np, and Web. January 31. 2014.