The framework of postmodernism is a new framework of artwork that has been introduced into artistic culture. It is a form of experimental contemporary art movement, this art form breaks boundaries and challenges public perception. It involves using words or images from the past for a new purpose, including mass media, popular culture, new, non-traditional media and methods, and diversity in artwork. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay Many features are incorporated into this framework containing, appropriation, challenging the notion of originality, combining strategies such as humor, irony and parodies. , using new technologies, non-traditional materials and new forms of display and shock tactics. This framework produces many different reactions from the audience, challenging them to understand and embrace the artwork. Postmodern art presents a new way of seeing reality and inspires audiences to consider issues from multiple perspectives. Many artists are beginning to use this medium but the artist that will be the subject of this essay includes Jeff Koons with his famous “Balloon Dog” and “String of Puppies”. Jeff Koons, born in New York, Pennsylvania, in 1955, makes a living transforming everyday objects into art. He covered some of his sculptures with gold plating, chrome or stainless steel to transform kitsch objects into precious objects of high art. Kitsch objects are considered in bad taste but (in a great artist) they can be appreciated ironically. He comments on the "false luxury" of 1980s American consumer culture and highlights the disposable nature of works of art. Koons' work questions the nature and influence of popular culture and its relationship to issues such as status, race, and gender. and identity. Jeff's methods include view-specific art, which is a work of art created to exist in a certain location. This means that before even creating his work, Jeff decides the location of it mainly to shock the audience. Its intentions are to show the balance between control and relinquishment of control and the grace of humanity. The materials he uses in his works vary from stainless steel and gold plate to wooden plants and structures, as well as computer-aided design. He is influenced by his visits to baroque churches in Europe and by the postmodern society of the 80s and 90s. His work "Balloon Dog" was created between 1993 and 2000, it is made of stainless steel finished with a translucent coating of magenta blue, orange, red or yellow. The Balloon Dog is about archetypes, connecting people to monumental and everyday life. It reflects joys and uses different colors to communicate that each color is perfect. This resembles the human race, when we breathe in air it explodes and when we exhale it deflates, this links back to another of his works "Puppy" as it also represents human life as the flowers will die over time. seasons. Koons even said: “I have always liked balloon animals because they are like us. We are balloons. You breathe and inhale, it's optimism. You exhale, and it's kind of a symbol of death. The artwork fits into the postmodern framework because it uses new technology to create it. This creates a message that just as we depend on breathing to survive, we depend on technology to live. A.