3. What are Sonic's target markets? Explain. Determining the target market for the product is integral to the success of marketing efforts. The question must be asked: “What are Sonic’s target markets?” The Sonic 1000 PDA is marketed to the 25 to 40 age group. These are working professionals who use these products on a daily basis. The Sonic 1000 is designed to make users' lives easier. These professionals lead busy, fast-paced lives. Any device that can make the day easier is a welcome addition. Kotler and Keller argue that the target market should be the one “that offers the greatest opportunity” (Kotler and Keller, 2009). This definition describes the target market for the Sonic 1000 well. The idea behind choosing this market is to take the new product and drop it into the part of the market most interested in this type of device. The PDA market has exploded in recent years and there are no signs of the market slowing down. Consumers are looking for better and newer products. Sonic's goal should be to introduce the best product to the market and focus on influencing the 25-40 age group. A second target market will be aging “baby boomers”. According to Kotler and Keller, this age group attempts to combat the aging process by keeping up with technology (Kotler and Keller, 2009). These consumers generally have sufficient usable financial resources and most do not hesitate to spend them. The Sonic 1000 PDA is generally designed to work for any age group and aging "baby boomers" are no exception. What specific needs does the Sonic PDA meet for each target market? The Sonic PDA will meet the needs of this target market. Today's consumers want a device that is multifunctional, reliable, easy to use and durable. The Sonic 1000 will meet these needs and perhaps even exceed consumer expectations. Sonic's goal is to produce the best product the consumer could need and creating a competitive PDA is a top priority. The Sonic 1000 has several target markets, but the product is designed to be user-friendly for all potential users. The older target market is looking for a PDA that is easy to use and navigate. These are well-understood needs and the Sonic 1000 is designed to offer the user a variety of options from menu configuration to font size..