When Ford Motor Company was founded in 1903, it would spark a revolution for the American automobile industry. Ford pioneered the assembly line and dramatically increased automobile production. Today, Ford is one of the most successful automobile manufacturers in the world. According to the company, a key success factor is focusing on building relationships and putting the consumer first. Understanding the consumer and their business outlook helps Ford continue to improve (“Marketing Strategy,” 2010). Ford is a great example of good marketing techniques. They know how to sell a vehicle to a consumer, as evidenced by their position among the top eight U.S. automakers. New technologies open the door to new ideas, and new ideas perform better when they use existing models. This is why the relatively new concept of battery-powered cars should, for example, draw inspiration from already successful car manufacturers. Battery-powered cars are becoming increasingly marketable thanks to more research and a growing consumer base. Although many developments are expected, this document can help marketers find the best way to utilize the power of new technologies and, over time, have a consumer base that desires battery-powered cars for various reasons. This article will present a range of issues that support the argument for the commercialization of battery-powered cars. Battery-powered cars are more complex than they seem. You might think that the mechanics behind battery power are simply charging the battery before a road trip. There is actually a whole process that transforms energy into energy. While a gasoline vehicle uses an internal combustion engine to convert gasoline into energy, battery vehicles generate...... middle of paper ....../2013/01/03/why- 2013-will-be-another huge year for car sales/Electronic Design, 59(8), 18.US Census Bureau (2008). A gas station for 2,500 people - County business models - Newsroom. Retrieved from http://www.census.gov/newsroom/releases/archives/county_business_patterns/c b08-96.htmlU.S. Department of Energy (2014a). Alternative Fuels Data Center: Locations of electric vehicle charging stations. Retrieved from http://www.afdc.energy.gov/fuels/electricity_locations.htmlU.S. Department of Energy (2014b). Alternative Fuels Data Center: Emissions from Plug-in Hybrid and Electric Vehicles. Retrieved from http://www.afdc.energy.gov/vehicles/electric_emissions.phpU.S. Ministry of Energy (nd). Advanced EnerDel/Argonne high-power battery for hybrid electric vehicles. Retrieved from ://www.transportation.anl.gov/batteries/enerdel.html