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Essay / Rhetorical Analysis of the Film Thank You for Smoking
Nick Naylor, lobbyist for big tobacco companies, uses rhetoric to persuade his audience that smoking is not as dangerous as society perceives it to be, by shifting its dangers to unimportant questions. As the main campaigner for big tobacco companies, he is hired to create a positive image of tobacco, thereby maximizing these companies' profits. In the film “Thanks for Smoking,” Naylor uses various fallacies to demonstrate how arguments can distract the audience from their original values, beliefs, and concerns. A common fallacy used by Mr. Naylor in the film is the red herring fallacy. Here, the debater deliberately diverts the discussion and creates a different vision from the initial topic. During his speech at the Senate subcommittee hearing, Naylor argued that people should not be influenced by signs of poisoning on cigarettes; instead; they should be responsible for making their own choices and educating themselves about the dangers of the product, rather than using a warning label for something people consider potentially dangerous. To support his point at the Congress meeting, he said: “Gentlemen, this is called education. It doesn't come off the side of a cigarette pack. This comes from our teachers, and especially our parents. It is the duty of every parent to warn their children of all the dangers of the world, including cigarettes, so that one day, when they are older, they can choose for themselves. » .It tactically shifts the issue from the dangers of smoking, addiction and health to that of education, which is one of the fundamental values of the American people. Not only does Naylor shift the issue of smoking to that of education, but he also shifts the issues once again from smoking to freedom. Naylor says these are people...... middle of paper...... polishing a mistake to appeal to the vanity of his audience. On the Jenny Joan Talk Show, he called the audience "good concerned people." Nick is aware of the effect of praise and compliments and uses it as a criterion to appeal to the audience's emotions by applying this skill for his personal victory against his opponent. Throughout the film, rhetorical strategies were used to distract, persuade, or inform the audience about issues surrounding smoking and tobacco control. Different characters in the film practically use various fallacious reasonings to mislead their targets and disprove their opponents. However, the errors used by Mr. Naylor were intentionally used with ease. it is imperative to applaud Mr. Naylor for being a noble lobbyist. He truly deserves the title “the sultan of spin”. as expressed by his son Joey Naylor.