Inspired by the sale of the mini 4WD Racer, in order to get closer to customers, Toyshop should change from a store to "a fun place to play and buy toys". To be more specific, the department responsible for the customer activity program must be defined. The Customer Activity Program department must organize available contests and other interactive activities, associated with the product on sale for customers. Additionally, they should also design gaming zones for each retail store to encourage customers