ADVERTISEMENT ANALYSIS 'Fashioin Junkie' Brand: Sisley Published: 2007 Advertising Agency: Zoo Advertising, Shanghai, China Creative Director: Alex Sean Editor: Sandy Sang Photographer: Taurus Sisley launched his own clothing line in 1968 It was not until 1974, when the Benetton group purchased the exclusive rights to use the brand. However, since 1985, Sisley has forged an individual and unique personality within the Group. This disturbing advertisement caught the attention of millions of viewers around the world. This form of shock advertising meets the marketing objectives of the company since this advertising “blows in our face”. This ad features two underage anorexic women “inhaling” a white dress that looks like cocaine. A credit card with white powder on it is also displayed on the table in the dark room. The dark background also gives you fake vibes and suggests the setting might be a club. The aim of this print advertisement is to raise awareness in our society that today we have all become “addicted” to fashion. We are always conscious of what we are wearing at any time of the day or night. The target audience, young people, are obsessed with the clothes they wear. Even health is not given as much consideration as fashion sense in today's world. We could also say that this advertisement refers to the female gender, more than the male gender, because women are known for their addiction to shopping, in order to integrate into society through their clothing. The advert is quite direct, in that the term "fashoin" is purposely used to make it look a bit like cocaine. The models used in the ad, presented as anorexic, the young girls in parties wear clothes that sniff this dress insinuated as being a drug, provides a n...... middle of paper ......ers ​​​​is very important. The method of using a shock advertisement for such an advertisement is very useful because people can realize and relate to the advertisement and change for the better. This can change the audience's point of view, and they can also understand and appreciate the objective of the advertisement. Therefore, although this advertisement may seem confusing at first, upon further judgment, its audience can accept it and its message can also be promoted. Works Cited “Analysis of Print Advertising”. Goodbye. Web log publication. WordPress. Np, and Web. May 18, 2014. “Brand History. »Sisley. Np, and Web. May 18, 2014.Danae, Alycia. “Fashion Addicts by.” Study mode. Np, November 2012. Web. May 18, 2014. Dewulf, Brianna. “Advertising in society”. Longwood Blogs. Np, September 21, 2012. Web. May 18, 2014."SISLEY - Fashion Junkie?" BCM110. Np, and Web. May 18, 2014.Works Cited