The LEGO group has been divided into the LEGO brand which is best known for its production of bricks, sets, figurines and essentially brings together the global toy production of the business. But LEGO was not only deeply concerned with just the aspect of play but also with good play. For the founder and his subsequent generations, LEGO also represented an opportunity for children to develop their creativity, develop their skills and learning through play. This educational aspect was developed and finally launched in 1981 with LEGO Education. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay The idea is to introduce imagination and fun into the learning process of schoolchildren. The focus is on elementary and middle school students enrolled in math, science, technology and engineering courses. The goal is to create a project in which students have the opportunity to engage, research, discover new ideas, work in teams, and understand through practice how best to learn. LEGO Education offers kits and training for children and schoolchildren to get the most out of their experience. This proved very useful when, in the 1990s, the first computers began to become available. LEGO recognized the possibilities in this sector and in 1996 introduced LEGO Mindstorms which would later be connected to robotics, giving students the opportunity to create intelligent LEGO models. LEGO Education could have an even greater impact in the years to come, by developing new digital solutions to approach new generations and prepare them for jobs that do not exist today but will be created if technological innovation continues. continues. In addition, parents and children have always considered LEGO as a trusted brand with strong and shared values; these features will allow LEGO to position itself as a valid representative to present the new tools to schoolchildren. As part of LEGO Education, in 1998, a new partnership was established with the founder of FIRST LIGUE. The latter is a challenge involving children from different classes and schools competing in teams on a common project involving sensitive issues such as the environment or green energy. The students were tasked with exploring and developing the topic which will culminate in the presentation of their findings. Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a Custom Essay The end goal of the collaboration is that children aged 6 to 14 are confronted with real-life problems, learn to overcome their mistakes, be more creative and at the same time have the opportunity to learn coding and robotics and acquire the necessary technological skills without forgetting soft skills.