DATE: April 3, 2014TO: K. Voltan, Vice PresidentFROM: Rob Geis, Marketing ManagerSUBJECT: Increased demand for cosmetic products not tested on animals animalsINTRODUCTIONL'Oréal Canada and animal testingThere has been some controversy regarding L'Oréal Canada and its use of animal testing in its cosmetic products. For safety certifications, we currently have 86% of manufacturing facilities certified to either OHSAS 18001 or VPP. (L'Oréal Canada, 2014) Safety is a priority for us at L'Oréal Canada to ensure our products are safe for our consumers so they can enjoy the beauty of our cosmetic products. Health Canada has stated that the science has not progressed to the point where one feels comfortable banning animal testing in the cosmetic industry, but that animal testing is not mandatory for cosmetic products. (Bendall, 2011) However, the European Union recently adopted a Cosmetics Directive in 2009, which prohibits the use of animal testing in the cosmetics industry. The Cosmetics Directive prohibits testing of finished products, ingredients contained in a product as well as the marketing of a product tested on animals. (European Commission, 2014) Due to these changes in Europe, it is important for L'Oréal Canada to consider alternative methods to animal testing to continue its activities with European countries and for consumers to feel more positive about purchasing our products. products because they are cruelty-free.ISSUE (GENERAL INFORMATION)Problem with the use of animal testingThere are many issues involving L'Oréal Canada and its involvement in animal testing. Many consumers are very sensitive to animal testing because it is inhumane, which is why they do not want to buy products that...... middle of paper...... educational. Rev. sci. Off .int.Epiz, 735-745.Humane Society International/Canada. (March 11, 2013). As Europe bans cosmetics tested on animals, HSI/Canada and Animal Alliance are calling on Canada to “be cruelty-free.” From an opinion poll showing 8 in 10 Canadians support a national ban on animal testing in cosmetics: http://www.hsi.org/world/canada/news/releases/2013/03/ canada_cosmetic_testing_poll_031113.htmlKlein, J. (2012). The EU Cosmetics Directive and the ban on animal testing: compliance, challenges and the GATT as a potential obstacle to animal welfare. Transnational law and contemporary problems, 253-275. L'Oréal Canada. (2014). Retrieved from Company Overview Facts & Figures: http://www.en.loreal.ca/_en/_ca/html/our-company/facts-figures/operations.aspx?PJ (Bert) Hakkinen, DK (2002). Alternatives to animal testing: information resources via. Toxicology, 3-11