The announcement by Kenya's national airline, Kenya Airways, of plans to launch cargo flights to the United States in December remains one of the most emblematic developments for the Kenyan floral industry which has for years, we have made sustained efforts to capture one of the most promising markets in recent years. It is a development that encapsulates the zeal and dedication of players in an industry that has weathered many storms to remain globally competitive and cherished. The industry continues to attract investors with strong infrastructure, a favorable climate and a productive workforce. It includes large, medium and small producers who have achieved high management standards and have invested heavily in technical skills, production, logistics and marketing. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Growers have extensive knowledge complemented by modern technology for precision farming and marketing prowess. Emerging markets such as Asia, Russia, the Middle East and the United States are positioning the country's flower exports at an even higher revenue level, with reports from the Kenya Flower Council indicating that globally, an Growth of 5 percent is expected each year over the next five years. years. The sector has grown by 15 percent annually in value and volumes, defying political and weather uncertainties while providing employment to around 500,000 people, including more than 90,000 employed on flower farms. This means that the sector is growing faster than the 10 percent envisaged in Vision 2030. Indeed, experts estimate that the sector could grow by 20 percent by 2030. Which is now predicted to further increase the production, it is the entry of small farmers. Researchers welcome this as a way to create a good mix between large, traditional companies that focus on high-end flowers and small farmers who are now turning to alternative, easier-to-grow flowers, such as summer flowers. . But even as attention continues to focus on increasing and diversifying markets, production, while little affected, has not been impressive. And with new markets rapidly opening, demand will need to be accompanied by consistent, high production. And this means that flower growers, both small and large scale, would need the necessary assistance and infrastructure to increase their production. These production pitfalls should concern everyone from producers to government. Pests, for example, are every grower’s nightmare. What took months to grow and maintain can be ruined in seconds by voracious, sap-hungry pests. In fact, Bridgenet Africa, a non-governmental institution that actively works with African farmers, has identified pests of flowers and horticultural products as one of the major drawbacks that have stagnated production and discouraged flower growers, especially smallholders who are new to the business. Most of these pests have developed resistance to conventional pesticides, rendering them powerless and leaving farmers with a flood of frustrations. Then there is the threat of climate change that flower growers must face. Keep in mind: this is just a sample. Get.