A social process according to (Malcome Waters, 1999) is social and cultural arrangements that are receding and people are becoming more aware of them. Throughout this transition period, the “employment cycle” is negatively affected. People have to change companies, look for smaller, lower-paying jobs, and relocate their residents. The products and services are countless. Every company, brand or industry is interconnected with each other. The failure of one makes the success of the other and vice versa. “The world is becoming a global trading center in which ideas and products are available everywhere and at the same time. » (Rosabeth Moss Kanter,