A merchant can understand how negative reviews can negatively impact their business. Many businesses don't like to be involved in online reviews for fear that bad reviews will impact their business. But this is not always true. It is understood that no business is perfect for everyone. Follow the tips below to reduce the harmful effects of negative reviews. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Finding the Source of Negative Reviews As a marketer, you need to be aware of the sources of negative reviews. Are they from a specific region, age group or country? Your product or service may not be suitable for people belonging to that particular age, group or locality. Learn to accept that the product/service has problems. A service/product is not necessarily suitable for everyone. Take responsibility for your part in comments, always remain polite and professional, and try to get to the point. Respond While not all negative online reviews merit a response, if the customer's concerns are genuine, it is suggested that you respond to the reviewer in a gentle manner, this puts you in a better position than not responding. Don't hesitate. To apologize to the customer you can apologize publicly and also send a private message. Your private message may contain information that you may not want to share publicly. There is a positive side to the negative review: it will help you understand the customer better and possibly help improve the quality of the service/product. You may want to share reviews from other customers, rating your product or service. This can help clarify any misunderstandings they may have regarding your product/service. Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a Personalized Review Encouraging customers to leave more reviews will help you improve your average rating. You must share the customer's feedback with the team actually working on the product/service; this will help them understand where to make improvements.