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  • Essay / Online Travel Agency Case Study - 895

    Behavioral beliefs are affected by the environment and the influence of performance on individual behavior. Travel intention is part of behavior intentions, so it can understand these behaviors based on behavioral intention. Mackay (1998) proposed a significant approach to understanding behavioral intention. There were six processes under the stages of change in travel intention (DiClemente et al., 1991; Prochaska and DiClemente, 1998), a process of six main stages forms a travel intention: (1) precontemplation ( 2) contemplation (3) preparation stage (4) action stage (5) maintenance stage (6) relapse stage. The process was similar to the decision-making process, from the psychological need to the intention to travel, then