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  • Essay / Business Arguments Case Study - 2937

    (1998) Business arguments presented in a narrative format are capable of developing a richer picture in front of potential investors and highlighting the assumptions of entrepreneurs related to causes and effects. They ensure that the entrepreneurs' thoughts on the relationship come through and the target audience is thus able to more easily grasp the connections and better understand the entrepreneurs' ideas. This allows the audience to make a better and critical decision regarding the business idea. If the public's critical evaluation is favorable, potential investors will not only be more receptive to the business idea, but will also be more interested and committed to investing the funds. Business arguments in the form of stories have also proven to be an ideal forum that allows entrepreneurs to explain their personal theories related to managerial action (Porac et al. 2002) and thus helps to justify and justify the risks of l commercial enterprise. (Smith and Anderson 2004). Once the narrative is well understood and accepted by potential investors, information asymmetry will be significantly reduced and the task of resource acquisition will be quite easy. There is a growing realization that storytelling is an important part of an entrepreneur's toolbox. Successful entrepreneurs have earned a reputation for being effective storytellers. O'Connor (2004) carried out pioneering work in the sense