If a customer is angry with the company and threatens to never buy a product, what effect does losing a customer have on Lego's profitability? Basically nothing. They would lose a customer without power. Now, if half of the customers complain that they want something to change, that's a huge potential profit. In this scenario, buyers have a lot of power. Lego would like to satisfy the largest group. If customers go to another company, Lego could run into problems. Whereas if one or two customers leave, it is not a problem because they do not have high purchasing power. Lego has the opportunity to diversify into different product lines. Design is their strength and with creativity and innovation. By communicating with their customers and getting their opinions on different ideals, the company has the opportunity to grow even further. The same can be said with suppliers. They have the potential to grow with suppliers in