As it is free and does not restrict the topic, people are able to practice free will. PR practitioners can not only use Change.org to research what the public cares about, but also start their own petitions and use the tools to their advantage.2. Is the decline of mass media a positive or negative for public relations practitioners? For what ? This can go both ways: with money comes the power to get more airtime or a guaranteed amount of exposure and reach. So a decline in mass media could result in not being able to have this assurance. This scenario is best suited for public relations practitioners and for-profit organizations. However, when it comes to nonprofits, a decline in mass media would mean that everyone would have an equal chance of exposure.3. Why does Change.org seem to favor “populist” causes? It supports populist causes because it empowers the public and the masses. The company empowers anyone, anywhere and for any interest, unless it promotes hatred and violence. This gives the people the power to express their opinions and gain support. With the growth of the Internet and public relations, the voice of the people carries more weight than the voice of the people.